Concept

We have been heavily influenced by American culture since the early 1990s, and it is no exaggeration to say that it has changed our lives.

I was influenced and inspired by everything I saw, heard, and wore. I bought a lot of clothes and shoes, and more records than I could count. I made a lot of mistakes, but I also learned a lot from them.

If you're interested, you want to pursue that world; it's a very natural thing to do, and once you do, you discover a deeper world, and that was the most stimulating part for us.

Like Common Magazine, we are always on the lookout for exciting new trends, and select brands with a variety of backgrounds from both Japan and overseas, building our own unique taste. We select brands with just the right balance, not just following the latest trends, nor just old items.

We believe that the purpose of Delicious' existence is to constantly share information with people both at home and abroad and to propose lifestyle ideas that resonate with our customers.

Since the early 1990s, American culture has had a great influence on us. It's not an exaggeration when we say that it changed our lives.

Everything we see, hear and wear has been influenced and inspired by it.

We've bought a lot of clothes, shoes and countless records.

We've made lots of mistakes but learned from all of them. When you're interested in something, it's natural to want to learn more about it. After the pursuit of knowledge, you find a deeper and wider world. This discovery is what inspires us the most.

Like Common Magazine, we search and select unique foreign and domestic brands of different backgrounds that we are inspired by and infuse them to our tastes.

It's not a matter of following the latest trends or sticking with the old; it's about creating that perfect balance.

The role of Delicious is to share information amongst people worldwide and offer lifestyles that many can relate to.