2010.11.29 Hiroyuki Sano
Founded in NYC by three of the city’s most influential skateboarders, UXA was established as an experimental project in 2000. Since then the brand has built it’s reputation as “New York’s Motion Sports Company”. Rooted in the rich heritage of legendary inner–city street skateboarding, Jefferson Pang, Peter Bici and Peter Huynh have been breaking boundaries by offering fresh, clean and hard-hitting ideas to the street/skate game since day one.
Jefferson Pang is NYC’s first professional skateboarder who rode for Shut, Under- world Element, Cream and Zoo York. In 1993, Jefferson was on the cover of Thrasher magazine skating at the Brooklyn Banks, where in the late 80’s these they all first met. Pang was featured in the opening part of the classic Zoo York video “Mix Tape”, which combined exclusive freestyles by hip-hop legends with grimy and dark New York City skateboarding. Pang later became the team/marketing manager for Zoo York as well as producing and hosting Fuel TV’s “Skate Maps”. Today Jefferson is an NYC skate- boarding icon and advocate, working as the DC Skateboarding Brand Manager.
Peter Bici, also a professional skateboarder who rode for Think and later Zoo York with an appearance in the classic video “Mix Tape”. Bici was also one of the faces of the world-renowned: “Supreme” skateboard shop. While skateboarding the streets of SoHo, he was casted in a campaign for Calvin Klein jeans alongside supermodel Kate Moss. He is currently a member of the FDNY at Fort Pitt on the Lower East Side of Manhattan.
The third member of the trio is founder and creative director, Peter Huynh. In the Mid Nineties, he skated for Underworld Element, Dogtown and later, Christian Hosoi’s Milk Skateboards. In 1995, while studying for his BFA at Parsons School of Design, Huynh created a platform for New York City skate scene with Cream skateboards. It’s visual language influenced by constructivism, Avant-Garde and Hip-Hop culture broke free from the cliché “skate-styled” graphics. Cream influenced the look and feel of today’s skateboard goods. Huynh’s designs have extended to Nike SB and brand identities for DQM (NYC), Huf’s ‘H’ (SF) logo and developed Paul Rodriguez’s ‘PR’ for Incase.
Today, UXA offers a core and diverse portfolio of art, designs and premium New York skateboard lifestyle goods and apparel, including collaborations with influential brands like Huf, DQM, aNYthing, Diamond Supply Co. and Fucking Awesome.